Overview

Make data-driven decisions for your Thinkific site with Mixpanel’s robust user analytics!

Mixpanel is an advanced analytics platform for mobile and web. Not only does it help you measure page views, it also allows you to more effectively analyze the actions people take within your Thinkific site.

Mixpanel collects granular data to help you analyze specific actions. Analyzing actions on your page can give you a better understanding of what student behavior looks like on your site. For example, you can see what students click on, how long it takes to purchase a course, and much more. The more that you can learn about student behavior the more it helps you to build a better student experience moving forward.

With Mixpanel, you can track things like playing a video or answering a quiz and even track the IP addresses of your site visitors enabling you to make more data-driven decisions for your online course business.

Mixpanel has a ton of features and as a course creator, here are a few you might want to take advantage of!

• Flows: Using Flows, you can see paths that end in a cancellation, downgrade, deletion, or however you define "churn” for your business.
• Insights: Insights allows you to analyze your student data as a current snapshot or as a trend over time. When you have multiple courses, insights reports help you understand how students are engaging with your content.
• User Profiles: User profiles reveal the most recent information about a user. It allows you to analyze how an individual student performs to get a better sense of how they interact with your course content over a period of time.
  
  
• Funnels: Funnels are used to calculate your conversion rates. Funnels have various steps so you can identify where users drop off in your funnel. You can also create cohorts to see how particular groups of students convert.